How good are you at making a good first impression?
If you’re working in the area of health and wellbeing you need to look… um… healthy and well for a start!
I’ve actually had a conversation with someone who was impressed by a health product but did not get it because they thought the person promoting it did not look at all well!
What we’re talking about is walking the talk – and it applies to all businesses, including counselling, psychotherapy, hypnotherapy and complementary wellbeing.
Please choose me…
We know that clients sometimes choose their therapist on the basis of: ‘Well, I liked the look of the photo on your website!’. However that might grate on us – surely our clients are choosing us for our expertise rather than our looks! – these first impressions are important.
Is the first impression you’re making in tune with the quality and professionalism of your unique therapy business?
Are you looking good enough?
Of course therapy is about far more than just ‘first impressions’ and surface appearances, but we all make assumptions and even judgments in those first few moments of meeting someone or seeing their photo, and so it’s important to make sure the first impressions are good ones.
One thing you may not have considered before is checking whether you’re wearing the right colours to bring out the best in you. The best-known organisations are www.houseofcolour.co.uk and www.colourmebeautiful.co.uk both of which have local representatives.
Does that sound like a self-indulgent thing to do? I believe it’s essential that you come across as a vibrant energised persona and wearing beige when beige drains you is not going to help!
‘Cheap and cheerful’ doesn’t cut it
What is your business card like? Does it look as if you have a busy and thriving practice meaning that you can afford a card that looks and feel nice? Or does it look home-made or of poor quality – creating the impression that so few clients come to you that you cannot afford to get a decent card designed and printed?
Similarly your website – does it look slick and professional or does it look like your teenage son did it as a school project? You don’t need to pay a lot of money to get a decent site done. Yes, getting one done by the professionals will undoubtedly help in getting their advice about good client engagement across the internet.
How are the photos on your website, in your marketing materials and on your social networks? Do they show you and your business to the best advantage or are they a bit out of date, slightly out of focus and something you meant to change ages ago…
How many client testimonials are you displaying – if you have none, how will someone new know that you’re any good when they first read your flyer or click onto your website?
You might be lovely, smashing at your business and the perfect person for a potential client but if you’re not consciously thinking about how you come across to a stranger you’ll be getting in your own way I’m afraid.
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