Posts by Jane Buswell

First impressions are important, even in the therapy business. What first impression of you will potential clients get when they visit your website or meet you in person?

Feedback that is. So do you use feedback forms with your clients? If you don’t you could be missing a trick. I’m actually not talking about the traditional use of feedback in terms of finding out whether they are pleased with the treatment. I’m talking about feedback forms with a marketing twist. What do you [...]

What’s your take on using social media to promote your therapy business? Is the jury still out on the subject so far as you’re concerned? Let’s go back to basics. Marketing in any medium is simply a numbers game: the more people you meet, the better chance you have to tell them what skills you [...]